What's Cooking

New

What's Cooking is the
new home for your food content

Display your food content in one place.
Build your community.
Grow your profile and brand.

A dynamic food content platform for food lovers, by food creators.

Show off your content, engage your audience, collaborate with other creators, and much more.

home for your videos

A dedicated home for your videos

home for your videos

Exclusive access to renowned chefs

home for your videos

Growth engine for your creator brand

home for your videos

Community of hungry creators

Meet Chef Edward Lee

Chef Edward Lee is an award-winning author, chef, co-founder of The Lee Initiative, and our first Creator and Creative Director.
Beef Short Rib Kalbi with Rice and Kimchi

Beef Short Rib Kalbi with Rice and Kimchi

Recipe
Cooking With My Daughter

Cooking With My Daughter

Video
Bulgogi Arancini

Bulgogi Arancini

Recipe
Upgrade Your Knife Skills

Upgrade Your Knife Skills

Video
Potato Hash Stuffed Roast Chicken

Potato Hash Stuffed Roast Chicken

Recipe
Create with Me and What's Cooking

Create with Me and What's Cooking

Video
next-generation

Join the next generation of food content creators

Getting creative with recipes. Sharing the best kitchen hacks and restaurants. Connecting people over the wonders of food is what you do best, and we're here to help you do exactly that.
What's Cooking is the new destination for food creators. Join this exclusive community to meet other creators and grow together.

Let your content shine.

Free

No more websites, lengthy IG captions, or SEO headaches.
Display your mouth-watering recipes in the way they deserve.

Display your recipe and videos

Organize + search your own content

Publish your profile + content in minutes

Reach new audiences via automated SEO

Frequently Asked Questions

We read through every single profile to find the very best creators — the food obsessed, the TikTok gurus, and everyone in between. We're looking for diverse creators from a wide range of countries, cuisines, and cultures.
Nope! There are no fees to apply or create with us.
We are onboarding our Creator Crews in waves and will be reaching out via email on a rolling basis. If you don’t hear from us right away, don’t worry! We’ll be bringing on more creators as we grow our community. In the meantime, you can hang out with us @WhatsCooking on TikTok and Instagram. Tag us for a chance to be featured on our social media!
Yes, but you can get creative with what that means! Post recipes, share stories, holler at your favorite restaurants, make a cocktail. Let's see your dinner party tips and your ultimate cocktail party playlist. Tell us all about your grandma's cooking or spill the details on how you almost set your kitchen on fire. Your profile, your rules.
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FAQ
FAQ

Join us!

Let's build a community together.

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© 2021 What's Cooking. All rights reserved
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